Improvements to measure engagement

. With Universal Analytics, the bounce rate was the only measure of user interaction with the website. Now, with the significant improvements offered by GA4, more . A  comprehensive information can be obta.

For example, with GA4 you can obtain metrics such as “scroll”, which consists of knowing how much time a user has scD . A down the web page, and thus we can know the interest there is in our content.

In addition, we can measure the clicks that users make on t whatsapp data he different buttons and links, which helps us to know if our marketing actions have had the expected result and thus improve decision-making in future strategies.

Custom event iting

Unlike Universal Analytics, with GA4 you canand correct events without having to resort to implementation codes or perform additional configurations.

This means that instead of relying on developers to make cha how will your business start? nges to the  . A tracking implementation, it can now be done from . A  the user interface in just a few simple steps.

Spam and fake data protocol

Previously, spam forwards and fake data were a problem for accuratel snbd host  y performing website analytics with Universal Analytics.

With the new version of Google Analytics, spam will not be a problem , since by forcing the measurement protocol calls to include a key, it will only be visible in the configuration of the main page.

New reports

The main difference between Google Analytics 4 and Universal . Analytics reporting is the way data is preseand the s . A tructure of the reports.

In Google Analytics 4, reporting has . A been streato be user-centric. Instead of presenting multiple data points without context, it now focuses on the user lifecycle with a more contextualizngs are going in your business .

In contrast, in Universal Analytics, reporting focuses more on traffic metrics and website activity analysis, making it more difficult to get a complete view of user behavior over time.