While Facebook is still the alpha dog, YouTube is snapping at its heels particularly when it comes to making millionaires of its influencers. The platform has made celebrities and influencers of regular people (think PewDiePie and Ryan’s World), and fame is open to all age groups and demographics. There’s something for everybody on YouTube, and marketers are taking notice by putting more money into influencer marketing on the platform.
19. 60% of consumers are influenced by social media or a blog while shopping in-store
This changes the meaning of comparison shopping. According to research, 3% of consumers would consider buying a product in-store if promoted by a celebrity, compared to 60% for an influencer. Not only is the influence phone number library greater, but over half of customers are consulting blogs and social media on their mobile devices prior to shopping, highlighting the importance of easily accessible information and posts (social and blogs) to reveal a product’s reputation.
20. 80% of marketers say influencer partnerships are good for business
Influencer marketing campaigns should not be a one-and-done proposition. They are a valuable ongoing strategy in a marketer’s toolkit, with 80% of marketers affirm influencer marketing as a highly effective 5 digital marketing solutions strategy reported Influencer Marketing Hub, showing that influencers can boost a campaign.
So if you can partner with them and create a long-term relationship, making them ambassadors of your brand, the message they portray comes across as more trusted instead of promotional. It helps to
boost your brand’s credibility if you’re seen as trusted by an influencer.
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