Leads can be qualified based on multiple attributes, including personal details, demographic details, engagement with your website and content, online history and activity, and more.
It requires an examination of the attributes your current customers possess.
Along with a lead scoring strategy, inbound marketing platforms like HubSpot offer tools to automate this process (lead scoring) using predictive models, machine learning, and artificial intelligence software.
7. Stages of the life cycle Information on the hotel sector
Inbound marketing emphasizes defining and creating lifecycle stages to properly categorize contacts in your database.
By defining different stages and knowing what triggers the shift from one stage to another, you can help potential customers move more efficiently through the Buyer’s Journey and get closer to the sale faster.
Although unique lifecycle stages must be phone number library developed for each project or business, they can generally be divided into:
- Subscribers
- Leads
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Opportunities
- Customers
8. Automation and Email Nurturing
Your team can’t be working 24/7, but automation ensures that contacts receive information and interact regardless of their location or time zone. Inbound marketing automation is the use of tools or software like workflows and chatbots to manage processes like lead nurturing.
Email nurturing is a common, automated don’t think of this as a bad thing process used to foster relationships with your prospects at every stage of the buyer’s journey. With email nurturing, you can “educate” your leads, build brand awareness, develop trust, and convert potential customers into valuable clients.
Plus, emails are easy to personalize, segment, and measure.
9. SEO and Paid Media Information on the hotel sector
You already have many assets at your buy lead disposal (websites, blog posts, brochures), but are you doing everything you can to attract prospects? Search engine optimization (SEO) and paid media maximize the exposure you’ll gain through organic and sponsored search results.