Small businesses are always looking for ways to improve their marketing at ruc costs. SMS marketing is the ideal tool to reach customers with personaliz communications. Texts trigger immiate actions and are notic by most users.
In this article, we’ll discuss the following:
What is SMS marketing
Why it’s so effective (with statistics)
How to use it for your business
SMS marketing best practices
Mistakes to avoid when using text marketing
Businesses that can use SMS marketing
As people become increasingly connect, they usa phone number list want to simplify communication and avoid information overload. SMS marketing is cost-effective, easy to use, and more engaging. Use our guide to learn how to integrate SMS into your marketing strategy.
What is SMS marketing?
SMS marketing is the process of sending promotional texts to customers who have opt to receive your written communications.
The promotional texts inform customers about future sales or new product launches. Transactional texts are sent after a customer interaction (e.g., purchasing or creating a support ticket). As a result, text message marketing has a wide range of potential uses.
Check local legislation before setting up your campaigns. In most countries, businesses must ask for user consent before they can send any marketing material.
How SMS marketing works
First, you ne permission to send SMS marketing messages via opt-in. Then, you can send promotional messages to your clients’ mobile phones as text messages. Unlike other digital contact methods, text message marketing can still reach offline customers.
Using a business texting app, you can schule messages and SMS promotional texts to send to your mailing lists. A texting app enables two-way chats with customers and automat customer contact management.
Why is SMS marketing so popular
US SMS Marketing market statisticsImage source: U.S. SMS marketing market size, trends, and analysis by industry – GrandViewResearch
There are a number of factors at work behind SMS marketing’s growth in popularity:
84% of the world’s population owns a smartphone. This means your text messages can reach almost anyone.
SMS marketing has a response rate of 45%, while only 5% – 10% of email recipients respond to a marketing email.
19% of SMS marketing recipients will click a link in the text. This is almost six times as many clicks as clicks made to links sent in email marketing messages.
60.8% of consumers want to contact a company via text, and more than half want to receive SMS promotional messages.
You can contact customers wherever they are and also send marketing messages to customers who don’t check their email or have access to the internet. By 2027, it is prict there will be 7.69 billion smartphone subscriptions. This makes SMS marketing the easiest and least expensive way to reach customers.
For example, Dakota Financial works with many clients in areas with poor data coverage. In these cases, text messaging is vital to sustain the communication.
Advantages of using SMS marketing
The main advantage of SMS marketing is its ability to reach clients instantly and capture their attention. If the text you send is relevant to the user, the frequency is right, and they opt into your campaigns, they will likely respond positively.
Here are some other reasons that make digital marketers all over the globe turn to SMS as their go-to communication tool:
1. Quick and easy to set up
SMS promotional messages and templates can be Quick Signs creat and sent in seconds. As a result, there is no ne for lengthy marketing copy and mia content.
A business texting app can manage your company’s texts from any device or browser.