The Lottery ad, the Campofrío ad, the queues for Doña Manolita in Madrid, the Nativity scene figurine with a celebrity “doing their thing”… in short, the Christmas classics.
In companies too, our classics:
-CEO email. Subject: “2023 Marketing Plan Review”
After 20 years of preparing marketing budgets, I’ve learned that the more forward-thinking, the better… and if you can also anticipate and be proactive in your proposals, even better.
The marketing strategy for next year
The way marketing budgets are approached has changed enormously over the past few years.
And it has changed, trying to adapt to changes in business processes, market responses, and decision-making times.
Gone are the days of budgets largely taken up by events, mass advertising, and killing flies with cannonballs. Those fat cows that will never return, sniff.
Today, consumers spend a considerable amount of time researching before starting any commercial process.
-Marketing Director’s reaction: “Oops”
According to a study by HubSpot Top Shopping mobile phone number data updated Trends for 2023, we will see how Influencer marketing will continue to grow unstoppably, how platforms like TikTok will become (if they are not already) authentic TeleTiendas and how we must start taking into account the differences between Generation Z, Millennials and X.
This year, it’s going to be even more key when it comes to preparing that Marketing budget, since two types of questions will have to be addressed: the classic ones (how do I prepare the budget? What are the big items? Where and how should I distribute the money?) and those inherent to 2023 (How will the War in Ukraine affect us? Do we have to worry about political polarization? Do we rule out this Metaverse thing for good… or not? And Twitter?
What’s clear is that if your 2023 Marketing Plan a you increase the chanc of converting your website visitors into leads includes a lot of money for physical events, includes items called “Brochures and Catalogs,” or all you’re concerned about is the number of followers on Twitter or Instagram… you should definitely keep reading this.
Inbound Marketing is a very good idea
Inbound Marketing will help you bring coherence to your digital strategy.
- It’s the perfect excuse to digitize and automate your marketing processes.
- You will be able to take advantage of this opportunity to refresh your brand.
- You will approach your customers in a non-intrusive way, providing them with value.
- You will be able to integrate the buy lead technological trends of the market.
- You will improve the relationship (the “enablement” they call it) with your sales area.
Once we’ve decided we want to make the leap to inbound marketing, it’s essential to identify the elements that make up the strategy and give them the appropriate weight.
I leave you my recommendations.