The sales funnel, or sales pipeline or even the purchasing funnel, is a concept that over the years has become an important tool that every salesperson who values organization and productivity cannot live without.
If you think the sales funnel concept is something new, you are mistaken. The sales funnel concept emerged in 1898 with E. St. Elmo Lewis and is often referred to as the AIDA method. If you don’t know what the AIDA method is, in short, it is the process of attracting attention , generating interest , arousing a desire and then expecting an action (purchase) from the customer. More details about the AIDA method at this link .
In this article we will understand step 3 of the Pcontrol Cycle . If you haven’t read the article about step 1 where we detail how automatic b2b lead generation works or about step 2 where we show how the Pcontrol email cadence flow works, click here .
- What is a Sales Funnel and Its Stages
- Importance of the Sales Funnel
- Pcontrol Sales Funnel
1 – Sales Funnel and Its Stages
What is a Sales Funnel?
Sales Funnel is a concept that illustrates the purchasing process from the why choose an sme crm adapted to the size of the company? a customer reaches out to the salesperson until the purchase is made. The sales funnel encompasses the entire path that the customer takes during the sales cycle.
This path is subdivided into stages. A sales funnel can have as many stages as necessary. There is no maximum or minimum number of stages. This definition must be made according to the sales strategy applied.
The Stages of the Sales Funnel
Like a traditional funnel, the idea is that the first stages have many customers information on the hotel sector as negotiations evolve, customers move through the stages, until the last stage.
Imagine that the first stage of the sales funnel is like the mouth of the traditional funnel. A large number of negotiations are coming in and at each stage, negotiations will be lost, but others will evolve. This means that the last stage has few negotiations, but the customers who are there are those with a very high score or purchasing potential.
Read Also – Sales Spreadsheets: Advantages and Disadvantages
Read Also – What is a CRM and What is it for?
2 – The Importance of the Sales Funnel
Gone are the days when salespeople used notebooks or Excel to take notes and manage sales. Organization and productivity are the key words when it comes to the importance of a sales funnel, and notebooks and Excel definitely do not offer the salesperson these benefits.
An organized professional doesn’t waste time beb directory for information that they don’t remember where they wrote down. Productivity allows any professional to optimize manual tasks and focus on their objective. In the world of sales, a salesperson has to be focused on negotiating.
A sales funnel organizes and makes the salesperson’s day-to-day more productive, consequently increasing the chances of sales conversion.
The sales funnel centralizes information from all of the company’s negotiations in a single location, avoiding duplication of information and further strengthening organization and productivity.
As we know, a sales funnel is divided into stages. This is the factor that emphasizes organization the most, because simply looking at your funnel you will have an exact idea of how many deals are in each stage, the accumulated value of each stage, etc. Valuable information with easy and quick access.
Productivity is clear because it is driven by organization. With just one click, you have access to all customer registration data, data about the negotiation itself, etc. Having access to important information in seconds makes any professional’s day more productive, as there is no doubt about where to look.
3 – Pcontrol Sales Funnel
Pcontrol has an objective, simple and intuitive sales funnel to make every salesperson’s day more organized and productive. In addition to containing all the “normal” features that every sales funnel has, Pcontrol’s sales funnel has the Lead Scoring feature .
This feature shows the buy chance of each deal. This makes it much easier for the seller to prioritize which deals they should contact first.
The Pcontrol sales funnel can be used individually. Without any problems, but the main objective should be to receive leads warmed up by the email cadence.