While US phone numbers themselves aren’t a direct SEO ranking factor, presenting them clearly can significantly improve user experience, which search engines do take into account. Here’s how to format your US phone number for SEO friendliness:
Crystal Clear Formatting:
- Follow the Standard: Use the most common free email database US phone number format, which is (XXX) XXX-XXXX.
- Consistency is Key: Separate the area code, exchange, and subscriber number with hyphens or spaces, but choose one format and stick to it throughout your website. (e.g. (555) 555-1212 or 555-555-1212)
SEO for Mobile Users:
- Ditch the Image: Search engines can’t read text Quick Signs within images, so avoid using pictures to display your phone number.
- Click-to-Call Magic: For websites, consider using the “tel:” link format. This allows mobile users to easily initiate a call with a simple tap. Here’s an example:
<a href="tel:5555551212">555-555-1212</a>.
Bonus Tips for Conversions:
- Call to Action Power: Include a clear call to action with your phone number, like “Call us today!” to encourage users to pick up the phone.
- Department Direction: If applicable, add text next to the number specifying which department or service the line connects to. This helps users reach the right person faster.
By following these tips, your US phone number will be crystal clear, user-friendly, and won’t hinder your SEO efforts. It’ll be easier for potential customers to find and contact you, ultimately leading to more calls and conversions for your business.