If you want something! don’t be afraid to ask for it. When you want your subscribers to click somewhere! fill out a form! or take any other action! ask them to do it.
Don’t rely on them to figure it out or to quietly suggest it somewhere at the end of the email. Be upfront about it. Make the call to action very clear and repeat it several times in the body of your email (depending on its length! of course).
Being clear! transparent and honest about your intentions will always country email list benefit you in the long run.
Don’t over-email your list
If your subscribers sent their email with the promise of a “5-Day Crash Course in Creative Writing ting!” sure! go ahead and send an email a day. But in the vast majority of cases! you won’t benefit from these tactics. If you promised your subscriber you’d send a link to a downloadable report! send it immediately! but don’t bombard your followers with emails. The only thing you’ll get is that you’ll get marked as spam and people will unsubscribe.
That said! if you send a welcome email and the next email is sent in 5 weeks! no one will remember who you are and why they are receiving your email. It’s just a matter of finding the right balance.
Your final sending frequency will depend
on the type of business you run. For example! you will email B2B customers less frequently than B2C customers.
Keep in mind that as your email marketing plans develop! it may this statistic from matter communications happen that a group of subscribers are on several of your email lists. This needs to be under control! as it would be counterproductive to send an entire list! a special product blast! and a holiday completely ignore email to a subscriber all on the same day.
Use the exit page
the use of the unsubscribe page! this is a mistake. To keep your list growing you need to make sure there is enough inflow and minimal outflow! subscriber retention plays a hong kong phone number big role here.
If someone on your list decides to unsubscribe
they will click on an appropriate link in your email and this will take them to the unsubscribe page where they will confirm that they wish to be removed from the list.
This exit page is your last chance to convince your follower to stay with you. Most marketing automation platforms will allow you to customize this page.