KPIs and key segmentations that

Part of this improvement exercise comes from the implementation and configuration of the tool itself. Choose the option with the highest data quality in the administrator. Avoid, if they are not necessary, configurations that generate deficiencies. Limit variations in dimension values ​​or the number of events. Aspects that, if not known, can greatly worsen your…

CMP options or more homemade

The world of attribution is complex and in GA4, although with its 3 collections of dimensions for attribution you can control a lot of what happens, it will not solve the equation on its own. Your configuration of campaigns, UTMs, channels, user identification and model and attribution windows must be agre upon and reflect the…

How much more do sellers earn on Prime Day on Amazon?

It’s official. Today I’m starting my first day of workation. Half a day working until 1:30-2:00 pm and then I’m off. I’ve had a bad night with allergies. I didn’t expect to have so many problems here that almost nothing grows. Luckily, when I turned off the air conditioning I was able to breathe normally…