Spending on influencers has increased

Not only is influencer marketing one of the world’s most effective forms of digital marketing, but Google searches for the term in the U.K alone have skyrocketed by 400% since 2016 according to Adobe. This is a testament to the brand-boosting power, value and enduring value this powerful digital marketing medium continues to offer.

More and more Internet users are removing traditional ads from their online experience. In the US ad-blocking usage telegram data is 37% on laptops and 15% on mobile reported Backlinko, as

consumers are tired of being hammered with pop-ups and banners. But influencers are now filling the gap. People aren’t blocking videos from their favorite social media celebrities – in fact, they’re eating up every word they say. Advertising power is shifting to real people and influencers.

Spending on influencers has increased over the past few years, and it’s only going to rise. Many budgets for influencer the impact of agência tribo’s digital marketing solutions on b2b marketing are on the rise, with 20.9% of marketers expected to invest an

average of $1,000-$10,000, followed by 22.8%  spending $100,000 to $500,000 in multifaceted campaigns reported Oberlo.

It’s true. 76% of users across platforms intended to or have made a product purchase off the back of a social media post. Visual posts appear to be the most effective forms of social media content for

conversions global seo work, with Pew Research finding that 4 out of 10 consumers make a swift buying decision after engaging with an influencer marketing post.

While Facebook is still the alpha dog, YouTube is snapping at its heels particularly when it comes to making millionaires of its influencers. The platform has made celebrities and influencers of regular

people (think PewDiePie and Ryan’s World), and fame is open to all age groups and demographics. There’s something for everybody on YouTube, and marketers are taking notice by putting more money into influencer marketing on the platform.