Short-term rental, like any business, should generate profit. But what should you do for this and what should you pay special attention to? In my article, I will talk about the indicators and various tools that will allow your company to remain profitable, and I will also share our experience of working at Sutochno.ru.

Reliance on different metrics and attention to platforms

Any statistics on the service is spain telegram data  convenient and provides food for analysis and reflection. The deeper the understanding of the processes inside the channel, the better it can be configured and made more effective for yourself. However, to analyze the situation on the market, you still need to view and compare different data and metrics. Therefore, internal channel statistics will not replace the PMS system, but can improve the analysis and conclusions. For competent business management, you need to compare metrics from different sources. Then a more complete picture will emerge.

Accommodation price regulation

As I said above, Sutochno.ru guests react very noticeably to the price. Therefore, we play with the price daily, raising and lowering it. This gives a significant increase in bookings. Dynamic pricing helps us with this, which, within Curt Krone Software Engineer  the framework of an automatic algorithm, calculates what needs to be done – raise or lower prices and for what dates. But manual moderation also occurs daily.

It is a myth that you can set prices for all sources for a year in advance once. This is not the case. You need to continue monitoring the cost on a daily basis. Also pay attention to the growth of bookings, seasonality and events in a specific location. In addition, I advise you to look through dashboards and analyze the booking window, especially since it has become deeper now, which means there is more time to maneuver.

Working with reviews, especially negative ones

We do not just collect feedback, but we Home search engine optimization mails  always respond to reviews. We especially love negativity, because these are growth points for the company’s development. Fortunately, there are few negative reviews, but they must be responded to. Your comment will affect future bookings, since guests most often read negativity and reactions to it. In the response to criticism, it will be clear how you corrected the situation, or you will explain why the comments addressed to you are unfounded.

Cost control and optimization

In addition to income, it is also important to monitor expenses. Sometimes you can spend all your money to increase your income and end up in the red.

Therefore, take into account all expenses. They can be fixed, such as rent, Internet, utilities, communication, payment for services, wages, and can be variable. If fixed expenses are easy enough to calculate, then variable expenses require a more thoughtful approach. Most often, they depend on the arrival of guests – expenses for cleaning, laundry, household chemicals and piecework. The cost of a personal meeting of a guest includes travel to the apartment and back, time, gasoline, etc.