In his article, the founder of “Two Pillows” told how the company revived 67 ads on the site, how much time it took and what became fundamental in working with guests.

A little about the company

In 2016, I bought a franchise business in daily apartment rentals so that my brother could quit his job and go into qatar telegram data  entrepreneurship. After 6 months, I realized that the franchisor was not able to fulfill its obligations, and terminated the contract. And my brother was better at performing clear and simple tasks instead of entrepreneurship. This is how the company “Two Pillows” appeared, which I headed.

We currently have 67 properties in Vologda. I believe that guests choose our properties for the following reasons:

– beautiful picture and renovation;
– white bed linen and hotel level of service;
– professional approach to working with the guest: automated communication, we always answer calls and messages;
– availability of additional services and meals.

We have been cooperating with the Sutochno.ru service since 2016. When we place ads, we pay attention to beautiful photos, a detailed and clear description, a catchy title and filling the apartments according to the available points. We also have organized independent check-in for guests.

The goal is to increase the share of revenue to 10%

The task that we faced was to How to crop vertical photos  increase the share of revenue through Sutochno.ru to 10% with an average check of 3,500 rubles. To do this, it was necessary to revive the site, since no employee was assigned to it.

Many objects were missing, so we added them to the site during June 2023. Then we started updating the descriptions in the objects. To do this, we created a standard “universal description block”, where we set out the general conditions and updated each description.

The changes also affected the names of the apartments themselves. We brought them to a single standard: we indicated the number of rooms and the area of ​​location. This took 2 weeks.

Principles of working with guests and competitors

In our company, all bookings are Home search engine optimization mails  processed through the Bitrix24 service. Some of the work is automated, the rest is handled by the sales department. During the stay, we allow almost everything except smoking and parties.

As I already wrote, we set a minimum stay of 2 nights. But if the daily occupancy rate drops, we remove the stay limit. We also added accommodation with children without sleeping places up to 2 years old and check-in of guests only with a good rating.