The interest of social networks for your SEO? [+ Examples]

SEO (Search Engine Optimization) and SMO  (Social Media Optimization) have become essential to increase your company’s visibility on the web. SEO consists of optimizing your website for search engines like Google, improving the content and structure to obtain a better ranking in the results. SMO, on the other hand, aims to strengthen your presence on social networks by sharing engaging content to attract and retain…