For Google search algorithms, content uniqueness is an important ranking factor, and the presence of duplicate URLs or separate content on a site can have a very negative impact on the position of a web resource in search results. That is why search bots sometimes need to indicate which page with duplicate or similar content…
Ordinary users rarely pay attention to domain extensions, wondering what the difference is — .com, .net. or edu, .gov. But for SEO specialists, top-level domains .edu or .gov are a sign of belonging to a group of sites that have high authority in search engines. So link builders are looking for ways to get a…
When starting to create their website, every owner thinks about what to call it or, in other words, get a domain name. A well-chosen name for an online project strengthens the brand’s reputation and helps the audience find the web resource. Whether users will remember it depends on this. In this article, we will discuss…
In the era of mobile internet, website loading speed is a critical factor, as more than 50% of search queries are made from smartphones. Instant page loading on mobile devices is provided by AMP technology. Read on to learn how to use it to increase visibility in search engines and improve user experience. Accelerated Mobile…
In the era of customer-centric business, the key to success has become understanding the needs, expectations and behavior of customers at all stages of interaction with the brand. Customer Journey Map is a powerful visualization tool that allows you to improve customer experience and increase the effectiveness of marketing strategies. What is CJM for, how…
Whether we like it or not, artificial intelligence is increasingly penetrating the lives of every Internet user. More and more often, its capabilities are used by specialists from different fields. But at the same time, the question of how high-quality the content created with the help of AI is, and whether it is possible to…
A website losing its position in Google search results after another algorithm update is a common, albeit unpleasant, phenomenon. There are many factors that affect the ranking of websites in one way or another, and each update affects them to one degree or another. Some drop in the search results and then return their positions,…
The Cost Per Action (CPA) model is becoming increasingly popular among advertisers and marketers. This strategy has changed traditional ideas about advertising, shifting the focus from simply attracting attention to achieving specific business goals. In this article, we will look at what the CPA model is in marketing, how it works, and why it is…
The site has been operating in the US market since 2013 and offers the services of professional players who help clients overcome difficult moments in games. The idea of creating the company arose from the passion for the game World of Warcraft in two people. They decided to help others have more fun while completing…