What can a GDD plan bring to your B2B company?
Are you in the business-to-business (B2B) world? If so, you know there is one key: B2B marketing must and needs to generate demand. However, according to different studies B2B company carried out with Latin American companies, only 30% of B2B companies have documented their Demand Generation (GDD) plans. Looking at this data, we ask ourselves……