Training starts with assessing the data culture you want to achieve. Which departments and people should be the ones to proactively analyze, create and consume the reports. Bas on this definition, we can discover what steps would ne to be taken to make this happen. These steps usually involve training, support and resolving queries. To…
Part of this improvement exercise comes from the implementation and configuration of the tool itself. Choose the option with the highest data quality in the administrator. Avoid, if they are not necessary, configurations that generate deficiencies. Limit variations in dimension values or the number of events. Aspects that, if not known, can greatly worsen your…
The world of attribution is complex and in GA4, although with its 3 collections of dimensions for attribution you can control a lot of what happens, it will not solve the equation on its own. Your configuration of campaigns, UTMs, channels, user identification and model and attribution windows must be agre upon and reflect the…
Digital analytics data is weak, it depends on too many factors and people. If you don’t do this exercise you may find yourself making wrong decisions or arguing about strange cases that shouldn’t have happen. We at IKAUE take this exercise very seriously We have methodologies, tools and automatic systems for monitoring data quality in…
At the macro level, global segmentations and key each focus of work with very few indicators. You will be able to control the whole and detect where and when problems and opportunities occur. Types of pages and categories instead of URLs. Channels instead of campaigns. Markets and user clusters instead of countries and a thousand…
The name is not what is important, but rather the content and the work carri out in that process, and here I am sorry to say that not all of us do the same work (and therefore the results and costs that you can expect from a proposal of this type are very variable). more…
Stick with this list. Save the link if you see fit and refer to it when your priorities and nes are very clear. This way, and only this way, will you achieve a winning keyword growth strategy . What a professional GA4 setup brings One of the problems we have all had when coming into…
Other diabolical automations. Trying to reveal all the Black Hat techniques in a global post. D as we are also a company that is not dicat to Black Hat, could be a bit ridiculous. We have discuss the most common ones, but rest assur that there are many more, or at least many very clever…
That doesn’t mean you can’t go one step further, take advantage of the opportunity to fe that initial scraping with your own data and create valuable content for the user. In the end, scraping can work if you don’t just rely on it to work. If you are able to build something unique from one…
Duplication, unfortunately, is not only done by machines and automatically. It is done even by itors who believe they are working correctly. They will tell us that they do not copy because they rewrite by hand the content they find on the Internet, but what they do is comment on exactly what they have just…
It’s official. Today I’m starting my first day of workation. Half a day working until 1:30-2:00 pm and then I’m off. I’ve had a bad night with allergies. I didn’t expect to have so many problems here that almost nothing grows. Luckily, when I turned off the air conditioning I was able to breathe normally…
Benchmarks.An attorney’s competence will be reflected in the manner in which he or she serves . Their client. Competent representation demonstrates legal knowledge, skill, thoroughness, and preparation. It hinges on a . Legal professional’s understanding of “reasonably necessary.” this term, when used appropriately, encompasses the scope of . The lawyer’s activities. This includes the systematic…