The strategic premise

Digital advertising should always start with a strategy that responds to the needs of the public rather than the needs of the medium . Many times we think about channels more than consumers, we want to use Twitter, Facebook, do Email Marketing and everything else simultaneously but without understanding the consumer’s journey . First you…

Google Analytics 4 (GA4) offers a number of advantages

Advantages of GA4 over previous versions of the tool, including: It offers relevant metrics for other digital properties, such as mobile applications, allowing a centraliznd urement of what happens in different digital environments. It can provide predictive metrics to know the likelih updated 2024 mobile phone number library ood that a user will be part of…