Testing should last at least 2 weeks so that analytics testing budget takes into account weekly fluctuations in demand. This way we will understand on which days buyers are less active and reduce rates on these days without losses.
If the number of clicks is less than 10, reduce the number of phrases. You can also divide the assortment into groups and bring them to the plus in turn.
To effectively recoup the setup costs, it is country email list important to keep in mind that the testing budget should not be lower than its cost. By investing more in testing, you can recoup the setup costs faster.
Testing process for contextual advertising
- Turn on traffic.
- We get a significant number of clicks on the phrase.
- We check if there were sales.
- We check the bounce rate for a phrase.
- If there is a high bounce rate and unlimited email lists: how to create in pcontrol no sales, we disable phrases or reduce the bid.
- We make a report on search phrases and collect negative phrases.
After several repetitions, only effective phrases remain. The budget decreases over time, and the profit increases.
ROI of context/targeting
An example of the payback of a marketing channel from connection to reaching a plus:
Advertising channel expenses are marked in red, net profit from sales through the advertising channel is marked in green.
Summary
Set aside a budget for traffic and, preferably, more japan number list than the cost of setup. Do not evaluate the effectiveness of the campaign ahead of time – this is a mistake. It is better to pay attention to trends, how quickly the campaign approaches testing budget breakeven. Perhaps something can be done within the business to speed up this process.
Give the marketer feedback on sales. Perhaps the wrong clients come from advertising, and this can be adjusted in the settings.
Another important indicator is LTV (Lifetime Value) — the total profit that a client brings to the company. For example, if the net profit from one sale to a client is 1,000 rubles, we will spend less than 1,000 rubles to attract this client. If our average client buys several times and brings 3,000 rubles, our advertising opportunities increase, and the cost of attracting 1,500 rubles becomes attractive.
Thus, competitors who calculate LTV and work on customer retention allow themselves to bid per click, which at first glance seems unprofitable.