In this sequence you will also have the opportunity to plan what and how you intend to sell to your audience. Depending on which of the profitable niches you are in, the monetization strategy should already be in place when you write the email chain.
Personalize your emails
All good email marketing platforms will allow you to personalize your emails. To do this, you need to ask for personal information when visitors opt-in. Don’t overdo it, just country wise email marketing list ask for the information you need. In practice, it will probably just be their name,
Keep in mind that with each new field you ask your visitors to fill out, your overall opt-in rate will decrease. In many cases, you will see the form only asking for email.
Personalization isn’t just about saying
“Hi Steven” at the beginning of the email, it’s also about the content, seasonality, upcoming holidays, etc. During the COVID pandemic, many emails flying around mentioned illnesses and potential business problems it could cause.
It’s not that the sender cares much about our well-being, he’s there as the adoption of autonomous to establish rapport and find a relatable problem, further establishing a relationship with the readers.
A/B test everything
It might seem like the new headline you just submitted is blowing away everything else. So you cross title optimization off your to-do list and leave it at that. Wrong.
When I first got an average open rate always room of 12% many years ago, I thought it couldn’t get any better. I let it run for a while, then read a post about headline suggestions, made a couple of changes, and turned that 12% into 25%. There’s always room for improvement.
When A/B testing, don’t be afraid to test a couple of completely different configurations. Changing “Hello” to “Dear” won’t do much in the way of conversions. But changing hong kong phone number the entire narrative of your email will go a long way.
Take a gladiator approach
to your testing. Get two models, pick the best one, and keep using it until a different model works better, and so on. Over a couple of months, you’ll go through a lot of variations, but with each round your email sending metrics will improve.