As the adoption of autonomous technologies across sectors continues to rise, an increasing number of brands and marketers use AI for influencer marketing.
Statista reports that 38% of marketing professionals use AI for influencer marketing on a limited basis while another 22% use AI extensively. In addition, AI integration improves campaign outcomes for 66% of marketers, according to Influencer Marketing Hub.
As AI adoption continues to rise, we expect to see it used more widely for influencer marketing purposes in the coming years.
3. 75% of people use social media for purchasing advice
This LinkedIn statistic should be important to any brand wondering whether to invest more of their budgets in social phone number data media and influencer marketing. Social media platforms are pivotal when it comes to building trust, offering brand value, and showcasing your products’ key USPs. By working with the right influencers in your niche, you stand to grow your audience, cut through the noise, and sell more products.
4. 69% of consumers trust influencer recommendations
This statistic from Matter Communications demonstrates the growing importance of social media influencers for brands to making a good employee experience better connect with their audiences. If consumers feel confident about an influencer’s recommendation, they are more likely to make a purchase, and even make repeat purchases. Brands are able to piggyback on the trust of influencers.
5. TikTok’s Creativity platform for influencers
To encourage creators that dream of making a living from TikTok by using their unique voice and creativity, the platform global seo work launched the TikTok Creator Fund in 2020. Following controversy about its skewed payment model and low rates of remuneration, the platform has now launched the TikTok Creative Platform Beta across several nations, including the U.K, U.S, France, Brazil, Korea, Japan, and Germany.
While in its infancy, the platform promises to offer fair rewards and a more flexible payment model to its top content creators—and this initiative is likely to attract droves of new influencers across niches.