Set up multi-channel analytics of the to be done company’s advertising channels;
Track sources of requests and all points of contact with the audience;
Group advertising channels;
Set up integration with CRM;
Change business processes for working with requests in CRM.
Where we started
To implement analytics, we connected Roistat specialists. First of all, we connected advertising channels to the Roistat platform: Google, Yandex, Facebook** and Instagram**, and set up their integration.
We started getting the biggest insights after six months, when we began to clearly see where our requests were coming from and how they were converted into sales. To do this, we grouped channels by areas of marketing activity.
After 4 months, when we received to be done the first how to automatically prospect b2b customers? transactions in the report, attributed by sale date, we were able to see and evaluate the conversion of spring activities into sales.
Now that we have data for several years
With the help of Roistat we can calculate the moment when it is necessary to start interacting with the client for the first time and launch advertising campaigns. For example, we know that in August, organizers of November conferences for clients and partners come to us for a mobile application, and in early September – organizers of New Year’s corporate events and annual cycle conferences.
An important part of implementing end-to-end analytics was changing the business processes of work in CRM. Deals no longer hang open for a long japan number list time: if the client hangs, the deal is closed. The next interaction will already be a separate deal, and we will thus see a new point of contact and the effect from it. But at the same time, end-to-end analytics will show previous contacts.
Now we see the effectiveness of each channel, despite the delay of several months between the first touch and the deal, there are exact figures on how much sales the activity brought.
Read about what a deal cycle is and how to manage it in Roistat’s Marketer’s Dictionary.
What now?
When a company organizes an event for clients, it wants to squeeze the most out of it in terms
of participant engagement and lead generation, and also make
the conference visit as comfortable and enjoyable for the participants as possible. These are to be done exactly the tasks that event applications on the Event Rocks platform successfully solve. So everything is logical.
But Roistat helped us track all touchpoints from lead to sale. And also identify ineffective channels that, despite the low cost of a lead, do not pay off.