The hub-and-spoke model helps you generate content in a focused way around a broad topic. It’s a great way to build relevance and authority . On a topic/s while also helping you increase keyword rankings, traffic, and metrics like conversions, leads, and sales. DMI Insider Tip: For example, if your focus is on social media, your hub could tap into high-volume keywords . Like our post on ‘How to Choose the Best Social Media Channels for Your Business’. From that broad topic, we created posts that focus on low-volume long-tail keywords such as ‘How Do Social Media Algorithms Work?’ to attract other users.
Create data-capture content
Data capture content is content that prompts people to provide their personal information. The key is to promote relevant and valuable content on top-performing . Pages or blogs because you know that traffic is going to that page. Types of data capture Buy Telemarketing Leads content include: Ebooks Infographics Original research Expert-led webinars Live videos In-depth guides Templates Toolkit Tests DMI Insider Tip: The content you offer needs to add value. It’s like a fair value exchange. For example, if you are a clothing company, people could visit a blog on top tips for dressing for a wedding. The download could be something like a guide to dressing for your shape.
Amplify your brand using advocates
With customers becoming less inclined to trust advertising (64% take action to avoid ads on free and ad-supported video services), advocates . Or ambassadors, are a powerful way to cut through the noise and get your brand noticed. Three types of advocates can help amplify your brand: Influencers – Well-known celebrity influencers are out of reach for many brands . But micro-influencers or SMEs can be effective as the engagement rate is higher and is more authentic. Loyal customers – Use customers to advocate for the brand through reviews or testimonials as Quick Signs they have experience with the product while employees can also be great advocates. Referrals – Referrals are powerful as they have been recommended by someone trusted. Reward customers for referring a friend. DMI Insider Tip: Who are your top ten people who consistently engage with your content? They are your advocates. Your influencers are the people who are opinion leaders in that space and use social media listening tools to identify who those influencers are.