As AI tools continue to evolve, they’re becoming an essential part of many organizations’ digital marketing strategy. AI can help marketers with a variety of tasks, from research and ideation to content planning, optimization, review, and performance analysis. In our recent webinar, Kerry Harrison zeroed in on how AI tools can help copywriters become more efficient and create more space for their creativity to flower. “The key is to use these tools to augment our creativity, rather than to replace it.” Do you worry that AI tools will make your copywriting job obsolete? Are you wondering how you can add a human touch to AI content? Continue reading to find out how AI writing tools can become your allies and help you create great digital marketing content.
What are the key AI copywriting tools?
AI tools are used for a variety of marketing tasks – and copywriting is no exception. To use generative AI well, it’s best to concentrate on just three or four tools. Although it’s tempting to try every new arrival on the market, sticking to a few tools and mastering them will likely give you better results. Right now, there are four key AI-powered chatbots to Telemarketing Insurance Leads consider: Chat GPT developed by Open AI Claude from Anthropic Gemini, Google’s model Copilot, Microsoft’s AI assistant These are the four tools (or models) I find most useful as a copywriter. Each one has its unique features, so I often move between them depending on what I need. Note: Not all tools are currently available in all regions, and they are constantly undergoing version updates. Let’s look at each tool in a bit more detail.
Key differences between Chat GPT 3.5 and Chat GPT Plus.
Google’s chatbot, Gemini, arrived almost a year after Chat GPT, and it feels like they’ve been playing catch-up ever since. That said, the models are powerful, highly effective – and better than Chat GPT for some tasks. Like Chat GPT, there are free and paid versions: Gemini and Gemini Advanced. Using Advanced gives you access to Google’s most powerful model to date – 1.5 Pro. There are several very useful features in Gemini, which you can’t get Quick Signs anywhere else – and they’re all available on the free model: Drafts: Gemini generates three drafts for every answer, which means you have three different options from the get-go. Modify response: You can make the response longer, shorter, simpler, more casual, or more formal in just one click.