The telephone is a sales professional’s greatest ally. Whenever possible, we should speak to our prospects or customers over the phone to create a greater connection.
By the tone of voice we can identify whether or not the client is interested in the solution and even shape intonation and vocabulary to generate rapport.
Hand in hand with the telephone is email. Being able to forward emails to segmented groups of prospects helps speed up negotiations and consequently increases sales at the end of the month.
Because it’s so easy to send emails, most salespeople make mistakes when prospecting.
There are 3 points to pay attention to when prospecting clients via email, which are:
1 – Separate prospects into small groups
Remember, prospecting email is different from email marketing.
Click here to learn how could it not work? about the difference between them.
For prospecting to really yield positive results, you should segment recipients into small groups, for example 10, 20, 30 or even 50 contacts. This way, you will have greater personalization of the content.
The contact you have with a company that sells to the end consumer is different compared to a company that sells to industry.
The more specific you are, the better results you will get from email prospecting.
2 – See if there is more information available for contact
The first email address you find isn’t always the best one. See if you have more sutochno.ru partner case: how “two pillows” increased its share of revenue to 10% in a year options at the same company. Sometimes the same person has one or more emails, separated only by topic.
At the end of this article you can see the step-by-step video on how to do this in Pcontrol , including using Lead Scoring to find out which contact has the highest quality.
3 – Have a well-defined objective
It is worth reiterating once again that tw list email is not the same as email marketing. In the first contact, the prospect does not yet know you and probably does not know your company.
There is no point in offering amazing discounts or promotions without even knowing if what you have solves a problem for your future customer.
Have a clear goal when sending an email to prospect a client. It could be to schedule a meeting, a call, or even to provide more information about your solutions.
The important thing is to be clear and objective
As the relationship deepens, you can then send promotions and email marketing offers. Sales are about relationships, even in the B2B market . The better your relationship with your customer, the more sales you will make.