Starting with the similarity between the two actions:
- The telephone is the intermediary between the seller and the customer
- Most of the time, the seller and the customer do not know each other or have no prior relationship.
The whole execution process is different, if it isn’t, you’re probably doing it wrong.
- What is Telemarketing ?
- What is Cold Calling?
What is Telemarketing?
Rigid script and large number of calls. These are two of the main characteristics of telemarketing.
Companies that have a large contact list and aim to reach as many people as possible use telemarketing because it generates scale and can how to benefit from the opportunities tab in adwords? higher sales conversions in less time.
In general, the products offered are easily assimilated by the customer, such as telephone plans, banking products, loans, etc.
Telemarketers almost never face objections or need to overcome objections that salespeople typically encounter. That’s why the script they must follow is written point by point. Who has never received a call with the person literally reading what should be said on the other end?
For 90% of the people who receive the call it’s simple, YES or No, I want the product or I don’t want it.
Over the years, telemarketing companies have “lost their touch” in how they could execute the approach and what has generated and continues to generate irritation on the part of consumers is insistence.
Having different people from the same company contacting us several times offering the same product is tiring, and this was the biggest problem and served to marginalize the telemarketing market.
Automation and Artificial Intelligence in Sales
Artificial intelligence has how to crop vertical photos gained ground and as already mentioned in the article here on the blog,
To avoid being replaced by a robot, don’t be a robot – Martha Gabriel .
More and more companies are using robots or recordings to carry out telemarketing actions. Since the attendant only reads what is in the script and the customers’ responses are predictable because there are no objections, why not put a robot to do it?
And so it is happening. Telemarketing work is definitely on its last legs.
What is Cold Calling?
It all starts with defining the target audience and understanding the customer’s needs.
Cold calling is with planning. Although it is an action that allows you to scale sales, it requires preparation on the part of the sales team and the approach must with the maximum understanding of the customer’s profile and their needs.
The script or script that the salesperson must follow is previously, but only the key parts should. Everything else can as the salesperson better understands the customer’s situation.
Vocabulary, tone of voice, needs, etc.
The more you can customize the script, the greater the chances of selling.
Cold Calling 2.0
The evolution of cold calling made in the tw list century is cold calling 2.0, which uses calls integrated with other tools such as email, WhatsApp, etc.
Do you want to learn how to use 100% of the cold calling 2.0 process in your company and no longer depend on leads generated by marketing?
We have created a complete course with the main techniques and actions to put into practice.
The course is available on Udemy and you can access it by clicking HERE .
It’s quick and practical, today you can start applying the techniques presented and transform your results into sales.