It’s a harsh but largely universal truth: Nobody cares about your company or product. Yes, you might be excited about your new service or speedy growth, but other people don’t care. They’re too busy trying to solve their own problems and satisfy their own needs. Too many blogs are stuffed with overtly promotional content – making it very clear . That the focus is not to provide value to the customer, but to drive sales. No one is going to follow a blog that shares article after article praising their own product. People read blog posts to gain insights or be entertained – not to view ads. “But isn’t the purpose of a blog to drive sales?” Absolutely! But blogging is a long-game strategy. Your blog posts should have a Call-to-Action, but that CTA shouldn’t be “Buy, buy buy!” Instead, provide valuable content that’s relevant to your potential customers.
Your editorial calendar is irregular
It has become less important to publish a new article every day, with the rise of all those other content channels, like your Twitter and Facebook feeds. But your dedicated readers should at least hear from you on a consistent basis. Remember, content marketing is a strategy – which means a lot of planning should go into it. If the goal of your blog is to lead readers further down the funnel, then part of your content strategy should be consistent publishing. And, your blog posts can provide a lot of the content that will feed our other channels. Once you have Telemarketing Lead List the person’s email address, you can send them a direct email asking if they have any questions about your product or are interested in a trial/discount. Most of your blog readers will never become customers.
It’s all too easy for someone to forget
That they subscribed to your blog if they go three months without receiving an update. Then, when they suddenly see an article in their inbox, they disregard it, or worse, mark it as spam. Many content writers (particularly those that double as small business owners) discover that their creativity and productivity ebbs and flows. One week they could produce two or three pieces of content with gusto! But, after wearing themselves out with this Quick Signs onslaught of articles, nothing else could get published the following week. If this happens to you, consider scheduling a couple of articles a week, and saving the rest to populate your editorial calendar going forward. If you find yourself with enough content 2-4 weeks in advance, you won’t neglect your readers and will save yourself time and pressure by not having to produce a constant stream of content when it’s simply not feasible.