The beloved YouTube ads appear when you least expect them and sometimes when you least want them. Getting an ad to catch your attention is difficult, not many are able to make you stop for a moment and not go straight to your animal video. Find the ideal one for you.
General Tips for YouTube Advertising Formats
Before we get into the details of the formats, remember these tips, they will be useful for everyone:
Have a direct and clear CTA: Sign Up, Buy Now, More Information.
The first 5-10 seconds are the most important, hook south africa mobile number database your audience here.
Monitor your actions for a week before optimizing.
Now, let’s start with the basics.
Masthead
Among its many advantages, the following stand out:
Reach users at the beginning of their journey
Massive reach (I’m not surprised, really)
It does not depend on an auction
Now comes the bad news, we regret to inform you that this is a reserved placement , to implement it you will have to do it with the help of a Google sales representative. In addition, it must be 30 seconds maximum, and it will be played without sound, unless the user activates it .
YouTube advertising formats
Bumpers
They are usually placed at the beginning or in-stream and are not skippable. What do you get by choosing this format? Overture, brand impact and high audience retention. Let’s be realistic, you can’t present all your products and services in just 6 seconds, advice: focus on a single simple objective, close framing, fast pace and please don’t forget to include your brand. I
For users, it is usually the preferred in-stream format, with less intrusiveness, more time to view the content, and higher quality ads. Therefore, brands should not ignore it, as they get a more attentive audience, a longer-lasting brand recall and, in my opinion, the most important thing, better brand perception.