CMP options or more homemade

The world of attribution is complex and in GA4, although with its 3 collections of dimensions for attribution you can control a lot of what happens, it will not solve the equation on its own. Your configuration of campaigns, UTMs, channels, user identification and model and attribution windows must be agre upon and reflect the beliefs of your marketing department. Only then will you be able to make Google Analytics the referee between traffic providers that it should be.

Work without fear

In accordance with current laws and knowing what you measure and what you don’t.
Whether or not it is right, Europe is not making things easy for us when it comes to measurements. The current law is difficult to interpret and even more difficult to put into practice. You have to decide between different  systems and then adjust the twitter data tools so that they give you the best version, richest in data and fastest. You also have to audit the personal data in the tools, something that becomes much more complicat with enhanc conversions.

At IKAUE we have had to learn and relearn about legality

The cookieless world, consent mode (1 and 2), model data and the weaknesses of the different CMPs on the market (spoiler: none of them are what you expect). We have many configurations and experiences through GTM and we can advise you and improve what are the best tips for getting good photos for e-commerce? your suppliers’ codes. We don’t do magic, those who don’t accept cookies don’t accept them, but we strive not only to implement a cookie banner but to leave you and your data in the best possible situation.

Minimize the impact of tool limitations on your reporting

Google Analytics 4 has some serious limitations that you don’t know about until you start working hard on your reports. Data Retention, Sampling, Threshold, and Cardinality are the 4 most obvious ones. We, out of necessity, have learn to deal with snbd host these issues and find shortcuts to minimize their impact on your reports.