Why Is Tracking Keyword Rankings Important? If you need some more persuading to start learning how to track keyword rankings, you should know that it helps you: Manage your most important, value-driving keywords. Track ranking developments, and identify how your keywords perform through historical data. Set keyword ranking goals for your website. Find new keyword…
Impact: No official announcement as to the percentage of searches that were impacted by the Helpful Content Update. Languages: Affects all languages. Recovery: Requires a holistic review of your website’s content. With ongoing rollout and refreshes, it may take time for your rankings to settle, as well as a few more weeks to recover from…
This step should be considered if you have exhausted other possibilities and haven’t seen any improvements or if you directly receive a notification from Google. infrequent, but serious, and quick action is necessary if you receive one. Key Takeaway If you’ve seen a sudden drop in your Recovering from a Google rankings drop requires a…
Repair Broken Pages and Links: If you lost backlinks due to pages on your site not working or moving to a different URL, fix these broken links or implement 301 redirects from your old URLs to the new ones. Create High-Quality Content: If your request to reinstate backlinks is unsuccessful or if the website has…
It’s normal to experience small fluctuations in your rankings due to the ever-changing search algorithm landscape. So if your rankings dropped one or two spots, I recommend keeping an eye on it, but not panicking just yet. You might see your page go back to its original spot in a few days. However, a significant…
in your approach to your website development and design is needed, and it should also be part of your technical SEO checklist. Ensuring the mobile version of your site contains the same high-quality, rich content as the desktop version. Make sure metadata is present on both versions of your site. Verify that structured data is…
For example, if you’re trying to sell shoes, you can’t just target people who need shoes. Narrow it down. Adults or children? And go beyond the usual demographic factors, such as their interests, what problems they might be facing, or why they’d want to even consider the product that you’re offering. These kinds of questions…
through Google Search Console is a free and easy way to check on the performance of your SEO strategy. I highly recommend using this tool to collect as much data as you can and check it each month, if not each week. Doing this is something I do often to make informed decisions to refine…
organize information after a crawl and before presenting results. Utilizing a well-structured robots.txt file to communicate with web crawlers about which of your pages should not be processed or scanned. Using XML sitemaps to guide search engines through your site’s content and ensure that all valuable content is found and indexed. There are several CMS…
experience will dominate search engine results pages. Key Takeaway Mastering this pillar of SEO is crucial for achieving high rankings on Google, and staying updated with evolving best practices is essential. But with every update, what works best changes. My 2024 on-page SEO checklist provides basically the most up-to-date practices for the elements on your…
Updates every so often. So, your content must meet Google’s standards of quality in order to make it to the top. To do that, your content must be authoritative, valuable to the reader, and deliver on the promises made by your meta tags and headings. What Constitutes Quality Content: Originality: Your content must be unique…
In today’s society, the concept of tran sparency has become increasingly important. With the rise of social media and the internet, people have access to more information than ever before. This has led to a demand for transpare ncy in all aspects of Why is Tran sparency , from government to business to personal relationships….