The strategic premise

Digital advertising should always start with a strategy that responds to the needs of the public rather than the needs of the medium . Many times we think about channels more than consumers, we want to use Twitter, Facebook, do Email Marketing and everything else simultaneously but without understanding the consumer’s journey . First you…

Social Selling: Keys to selling with Social Networks

Juliana Monacchi Juliana Monacchi Content Manager at FromDoppler. He loves reading, travelling, and going to the theatre. He dreams of learning to play the drums. Wrote 43 posts 47 recommendations   Increase your sales with Doppler Did you know that with Email Marketing you can rea accurate mobile phone number list ch more customers, integrate…

Google Analytics 4 (GA4) offers a number of advantages

Advantages of GA4 over previous versions of the tool, including: It offers relevant metrics for other digital properties, such as mobile applications, allowing a centraliznd urement of what happens in different digital environments. It can provide predictive metrics to know the likelih updated 2024 mobile phone number library ood that a user will be part of…

Google Analytics 4: Migrating from Universal Analytics [2024]

Google Analytics New Update Contents: What is Google Analytics 4 Advantages of GA4 When Universal Analytics stops working Differences between GA4 and UA Improvements to measure engagement Custom event editing Spam and fake data protocol New reports GA4 the future of web analytics How to move from Universal Analytics to Google Analytics 4 For users…

Generation Alpha: will lead a 100% digital world

They are already on everyone’s lips and they have not even reach the age of majority yet.  We are referring to the young people belonging to Generation Alpha, which includes all those people born between 2010 and 2025.  We are also dealing with a generation that is completely different from those immiately precing it because it…