The type of keywords that

That doesn’t mean you can’t go one step further, take advantage of the opportunity to fe that initial scraping with your own data and create valuable content for the user. In the end, scraping can work if you don’t just rely on it to work. If you are able to build something unique from one or several scraping sources , you will be able to create wonderful content.

Let’s just say that scraping generates databases

With which to position new keywords. What comes next is up to each person.

At IKAUE we use scraping when necessary. Maybe not so much to generate content, but to analyse your website, your competition’s website or  should be position and you are not yet attacking.

4.4 Using APIs

APIs (Application Programming Interface) are systems that develop many products so that we can interact with them programmatically. This means ios database that if what we are looking for is to get a database through which to grow our keywords, APIs can be a good solution.

Again, as with scraping

We will be copying or stealing content from a third party, but in some cases (paid APIs) this will even be allow by this third party (although it is not its most common use).

A common example of how many use these APIs: geographic services

Thanks to Google Maps, for example, we can start with physical addresses and fe them with geographic information, obtain Points of Interest near ours involving danger to life or safety or simply acquire a lot of data on other nearby businesses. Other map and directory apps can also give us very rich information. But this is just one example, there are thousands of APIs on the market of all kinds.

What to do with the information from the APIs?

Well, as with scraping , that will depend on you. We at IKAUE can use this information, but to fe it with other client data and finish shaping other pages, always snbd host looking for valuable content that provides the user with everything they are interest in.