To face them or not directly affects

Training starts with assessing the data culture you want to achieve. Which departments and people should be the ones to proactively analyze, create and consume the reports. Bas on this definition, we can discover what steps would ne to be taken to make this happen. These steps usually involve training, support and resolving queries.

To address new areas

We ne an active analytics team. We will provide or support this team if necessary. Thanks to this activity, we will solve and improve different areas and challenges with data: purchases, benefits, catalog, profitability, CRO or whatever may arise.

The evolution of the ecosystem allows us

To detect profound possibilities. Evaluate new data sources, integrations and automations that would bring a new dimension and areas of impact to the company. Starting from the tools that are already in use, adding or modifying the company’s data linkedIn data warehouse system, and providing new possibilities that are within our reach.

Under something that might seem as simple

as setting up a tool like Google Analytics, there are a huge number of challenges and possibilities to achieve its professionalization. The difference them is a way to optimize data between wanting  the usefulness that GA will have for your company.

There are different stages of digital maturity and very

Different moments in each company. Deciding to face the challenge of increasing this maturity and changing stages is perhaps the best way to assess whether or not we are looking for a professionalization of Google Analytics. GA can be us in many different ways. Which one or ones should be yours?

At IKAUE we approach

GA4 audit and professionalization projects as a continuous improvement process. We will configure the base and quality of your Google Analytics data while we discover which objectives, conversions and segmentations your business should work on snbd host on a daily basis. The result is a project that evolves week by week and from which you will get more benefits and insights every day.