KPIs will allow you to control
At the macro level, global segmentations and key each focus of work with very few indicators. You will be able to control the whole and detect where and when problems and opportunities occur. Types of pages and categories instead of URLs. Channels instead of campaigns. Markets and user clusters instead of countries and a thousand technological and demographic data.
At the micro layer, you can drill down into
The details and tables with hundrs of rows to filter and find niches of information and patterns that explain what is happening. A well-cultivated field that will bear fruit in the form of insights and discoveries.
Stop reinventing the wheel in every report
Have an official standardization of metrics, KPIs and labels that define what to observe and analyze for each situation.
Agreeing on campaign labels (UTMs), data layers, nomenclatures, useful dimensions or metric calculations greatly facilitates the understanding of the data that can be us. We avoid chaos and thereby increase the quality of the data while skype database simplifying its use in reports, meetings and dashboards.
An official map of is shar and accept by
The entire company always saves time and costs. Teams know what they ne to report, meetings discuss comparable reports, and relevant information takes reduced sales cycle center stage, relegating anecdotal details to a secondary position.
Trust your data. Know its quality and what you can expect from it.
In your company and in GA, you will have access to information of different qualities. Uncontroll analytics will not only always generate a lot of low-quality data, but you will also not know which are the solid pillars on which to make decisions and which are only useful for marking trends or providing small clues.
Auditing data quality is not within everyone’s power
It is complex and requires extensive know-how. Improving snbd host low-quality cases is even more complex. You ne to know web and app technologies, protocols, data flows and the processing that GA does with them inside out.