They are already on everyone’s lips and they have not even reach the age of majority yet. We are referring to the young people belonging to Generation Alpha, which includes all those people born between 2010 and 2025. We are also dealing with a generation that is completely different from those immiately precing it because it…
It is clear that opinions play a very important role in purchasing decisions, so how do I get opinion leaders for my brand? What is a Prescriber? Brand advocates are those people who are able to generate a certain amount of influence around them when it comes to criticizing or talking about a product or…
The world of digital marketing continues to innovate at such a fast pace that in 2018 there are major advances in the trends that will dominate the sector and impact all technology users worldwide. This is why a strategic re-evaluation process must be initiat to remain at the forefront of the market. So much so…
This book will teach you everything you ne to know to positively influence your team. No business works alone. And if your team does not support you in the arduous task of moving your business forward, the path to success of your company will be much more difficult. Carnegie teaches us what people are like…
The Learn Startup Method – Eric Ries This book has revolutionized the way entrepreneurs can measure their business idea. That is, with this method, you will know in a practical, fast and real way, if your idea is going to work. In addition It teaches us the fastest and most accurate way to know if…
Business Model Generation – A. Osterwalder and Y. Pigneur In this book you will find all the technical information you need about business models, so you can check which one you should use for your business. The authors found a practical way to instruct us in the most important technical aspects of a business: Customer…
ucating yourself has to be a very important part of every entrepreneur’s life. Entrepreneurs who do not ucate themselves constantly, are left behind in this world that advances very quickly. That is why I propose this compilation of 8 books that I consider essential for entrepreneurs from the moment they are beginning to fulfill their…
However, in this post I will focus on SocialGest because it has a free version that allows you to manage your social networks (up to 3) and Instagram . In the pro version of SocialGest you can manage 30 accounts. SocialGest Features It is a software that allows you to schule and publish in a…
What tools do you use to plan your social media content? Social media is a fundamental pillar that cannot be missing in your business. Part of the success of your business as an entrepreneur will depend on your presence on social media and how you manage those networks, the quality of the content, your services…
From there, it’s time to catch up on what’s going to be big on social media in the coming days, so you can get ahead of your competition and become an authoritative voice within your sector: Content Personalization: There is an increasing tendency to analyse and segment the audience to whom we are going to…
Social mia is a never-ending source of possibilities when it comes to reaching the largest audience, tracking your brand, and distributing your content effectively. It provides the framework in which users interact and engage with posts that provide them with interesting information or satisfy some of their nes. Therefore, it is a space in which…